Luxembourg launches its first national campaign to combat online fraud

Online fraud is on the rise. In 2024 alone, Luxembourg recorded a 20% increase in reported cases, according to the Grand Ducal Police. This sharp increase highlights the urgency of coordinated action to protect individuals and organisations across sectors.

In response, the ABBL and the ABBL Foundation for Financial Education, together with the Luxembourg House of Cybersecurity (LHC), have taken the lead in launching Luxembourg’s first national campaign against online fraud. Organised under the high patronage of the Ministry of the Economy, the campaign is a joint initiative led by the Luxembourg House of Cybersecurity and the ABBL, bringing together a broad coalition of public and private stakeholders.

An initiative driven by the ABBL and its Foundation

Recognising the scale and growing sophistication of fraud, the ABBL and its Foundation took the initiative to launch this campaign in close collaboration with the LHC. From the outset, they brought together a wide range of actors across sectors, financial, regulatory, telecom, cybersecurity and insurance, to define a shared response.

In a video explaining the background of the campaign, Ananda Kautz, Member of the Management Board of the ABBL, and Pascal Steichen, CEO of the Luxembourg House of Cybersecurity, reflect on the need for a collective response.

Pascal Steichen notes that the LHC’s incident response team has observed a significant rise in fraud cases. He emphasises the importance of supporting individuals and businesses through practical tools and clear communication.

A campaign backed by 17 national partners

This initiative brings together a unique coalition of 17 committed institutions from across Luxembourg’s digital, regulatory and financial landscape.

The campaign is led by the Ministère de l’Économie, the Luxembourg House of Cybersecurity and the Association des Banques et Banquiers, Luxembourg (ABBL), with the active involvement of the Fondation ABBL pour l’Éducation Financière, LuxTrust, the Banque Centrale du Luxembourg, BEE SECURE, the Commission de Surveillance du Secteur Financier (CSSF), the Institut Luxembourgeois de Régulation (ILR) and MyConnectivity.

It is also supported by the Commissariat aux Assurances, the House of Entrepreneurship, the Association des Compagnies d’Assurances et de Réassurances (ACA), FEDIL, Finance & Technology Luxembourg, ICT Luxembourg and Police Lëtzebuerg.

Together, these organisations aim to deliver a clear and coordinated message on how to recognise, report and respond to online fraud.

A central platform and a 24/7 hotline

At the heart of the campaign is www.cyberfraud.lu, a dedicated website that guides users through common fraud scenarios and helps them take the right steps depending on the situation.

The platform also highlights the use of the 491010 hotline, available 24/7, which allows individuals to immediately block LuxTrust certificates in case of suspected fraud.

These tools are designed to reinforce prevention reflexes and provide accessible, fast solutions when action is needed.

Raising awareness through creativity

To engage the wider public, the campaign features an original musical clip promoting the core message in an engaging and memorable way:
Don’t click. Check it. Report it.

While the tone is accessible, the goal remains serious: ensuring that everyone understands the risks and knows how to act quickly when faced with a potential fraud attempt.